The book is dead. Or at least, the word itself turns off more than half of the potential audience, because they associate it with word-clotted unexciting tomes packaged in volumes reeking of dust and stodginess.
Time to rethink the package– and the product itself. Which is what we do in our latest “zeen” journal/fanzine hybrid, Extreme Zeen 2. Worth a look for the adventurous. Buy it here. Try out the New– soon to be the NOW. (We’ll be surprised if upon receiving it you don’t say, “Wow!”)
We are hewing a path, with our new print publications– “zeens”– toward the future of literature and publishing. Which means, making everything about literature and its presentation way more exciting.
OUR LATEST demonstration model toward that end is Literary Fan Magazine, now on sale at our POP SHOP.
Everything about this offering is fun and unique. For example: For most literary publications, visuals are an afterthought. For us they’re an essential part of the whole. In designing this modest magazine we worked to achieve synergy between words and images. To have each page complement the one next to it, when the journal is opened and you’re reading it.
WHY POP LIT? a story
In 2012, after the television show “Mad Men” made reference to the movie “Bye Bye Birdie,” a Philadelphia theater on Broad Street showed the 1963 film on a giant screen. In attendance were many students from the nearby University of the Arts. Also in one of the seats was the future editor of New Pop Lit.
The film– hardly a classic; much of it is ridiculous– is a profusion of well-designed images. Presented in wide-screen Panavision, the movie’s day-glo colors and ceaseless energy popped off the screen. The experience was one of pure fun.
This is the kind of well-designed effect we want to give with our new print publication, Literary Fan Magazine.
Maybe to signal that our newest publication, Literary Fan Magazine, is manufactured downriver from Detroit, in an area of closed shops and abandoned vehicles– but also of new life and fresh opportunity.
“Manufactured” might be the wrong word, because Lit Fan will be hand-crafted. Organic. Nothing processed about it.
The car is there also to signal we don’t take this project or this new “zeen” ultra seriously. We want it to be fun. We’ve imbued a carnival vibe into it.
INCLUDED in the publication will be at least a dozen new writers, some writing seriously, others, not.
Our chief goal with the printed publication is this: That it be unlike anything seen anywhere. The reader of it will judge whether we accomplished that or not.